We’ve all been there - it's 3 pm, we're sitting at the computer and staring at a blank screen. You want to scream, "I’ve been talking about my business for 1, 5, or even 10 years now, there’s nothing new to say!"
And that feeling is valid. There’s not much that's really new in this world nowadays anyway, am I right?
But the good news is, we can get more mileage from things that we’ve already taken the time to create.
With algorithms, we underestimate how many people are seeing something that we’ve posted on social media. We think, "oh, I've already shared that," when the majority of your people missed it the first time.
For instance, less than 6% of your followers on Facebook pages will see your posts….sad but true - so get it out there more than once!
You should feel free and liberated to re-use content to your heart’s content!
When you are sharing a new...
Ever feel like your social media posts are not quite landing? You post regularly, but the likes, comments and shares just aren't coming.
What's missing? Connection.
Your social media is not about you. It’s about your followers! If they’re not feeling it, then they’re not going to stick around, and we’re posting to an empty room.
So how do you create that connection? You serve your ideal followers - give them what they need, in that moment!
In short, you give them virtual HUGS. (Seriously...go with it.)
Below is a simple framework that I use with my clients, and with my own content to inject ideas (and fun) into my social media posts, so I know that I’m creating a balanced drip of content that is serving my ideal client - not just myself.
Each letter in the HUGS framework is an idea generator for your content. Think of them as loose categories, where you can begin to sort your posts each week - knowing that you’re...
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An objection I see a lot when it comes to social media for business is “I don’t have time.”And, “I’d love to post more consistently, but there aren’t enough hours in the day!”
They’re running 16 different directions just to keep their business going smoothly, and they can’t imagine spending MORE time on social media.
Boy, do I get that! I have two small kids, and time is something that always seems to magically evaporate!
Have you said this too? Between the daily to-dos of running a business, it’s no...
Not everybody loves social media. I myself have a love/hate relationship with it – and I teach it for a living! But, when it comes to being an entrepreneur in this day and age, it’s a (really) good idea to have a cohesive social media presence that truly represents who you are and who you help. This is your 24-hour sales engine and you are in charge!
With constant changes on Facebook, Instagram, LinkedIn, and the other platforms, it can feel overwhelming at best and like completely wasted time at worst!
However, it doesn’t have to be a gloom and doom, “it’s just something I have to trudge through” situation. It can be fun, fruitful, and even inspiring if you let it! In today’s post, I’m going to walk you through my best tips to help you embrace the opportunities of social media!
Switch Your Mindset
Let’s try looking at social media as a GET TO, not a HAVE TO. You don’t actually HAVE TO be on social media for your...
You get back what you put out into the world.
I was talking about this with my 9 year old son recently - perhaps influenced by the latest James Wedmore podcast with Brandon Lucero. We had a great discussion about how when the boys are mopey, it can make me feel mopey. When they’re happy (usually) mommy’s happy.
In business, on social media, when speaking in public - this is also true. As an authority in your space, you are the thermometer for the "room," or the online platform that they’re choosing to interact with you on.
If you put out negativity, boring or doomsday content, you’re going to get negativity, and/or simply hear crickets (ie no response) back! If you put out positive, value driven content - people are going to have a positive reaction - and keep coming back!
Taking another step deeper into this, if you want engagement on your social media, you've got to give engagement. What is engagement? Simply likes, comments, shares and saves...
Did you ever see the hashtag video with Jimmy Fallon and Justin Timberlake? (If you haven’t seen it, watch it here.) In the video from the Late Night Show, the guys were hilariously poking fun at the over-use of hashtags, but I’m here to tell you that hashtags are actually a very useful tool in your social media toolbox.
In today's post, I’ll go over what hashtags are exactly, and how to go about using them on social media.
A hashtag is simply the pound sign (#) followed by a keyword or phrase, no spaces. Like #greensmoothies or #farmersmarkets. They are used as a way to label or organize your posts into categories of interest to make them easier for people to find on each platform.
Staying with the food theme, let's say I wanted to make a smoothie. I might hop over to Pinterest or Instagram to search #smoothierecipes. This would return to me a never-ending result of all the posts tagged with #smoothierecipes. If you're a blogger who blogs about smoothies -...