Creating Content That Connects: What to Post on Social Media

Ever feel like your social media posts are not quite landing? You post regularly, but the likes, comments and shares just aren't coming. 

What's missing? Connection.

Your social media is not about you. It’s about your followers! If they’re not feeling it, then they’re not going to stick around, and we’re posting to an empty room.  

So how do you create that connection? You serve your ideal followers - give them what they need, in that moment! 

In short, you give them virtual HUGS. (Seriously...go with it.) 

Below is a simple framework that I use with my clients, and with my own content to inject ideas (and fun) into my social media posts, so I know that I’m creating a balanced drip of content that is serving my ideal client - not just myself.

Each letter in the HUGS framework is an idea generator for your content. Think of them as loose categories, where you can begin to sort your posts each week - knowing that you’re...

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