We’ve all been there - it's 3 pm, we're sitting at the computer and staring at a blank screen. You want to scream, "I’ve been talking about my business for 1, 5, or even 10 years now, there’s nothing new to say!"

And that feeling is valid. There’s not much that's really new in this world nowadays anyway, am I right? 

But the good news is, we can get more mileage from things that we’ve already taken the time to create. 

With algorithms, we underestimate how many people are seeing something that we’ve posted on social media. We think, "oh, I've already shared that," when the majority of your people missed it the first time.

For instance, less than 6% of your followers on Facebook pages will see your posts….sad but true - so get it out there more than once! 

You should feel free and liberated to re-use content to your heart’s content! 

How to get the most mileage from NEW Content

When you are sharing a new...

Ever feel like your social media posts are not quite landing? You post regularly, but the likes, comments and shares just aren't coming. 

What's missing? Connection.

Your social media is not about you. It’s about your followers! If they’re not feeling it, then they’re not going to stick around, and we’re posting to an empty room.  

So how do you create that connection? You serve your ideal followers - give them what they need, in that moment! 

In short, you give them virtual HUGS. (Seriously...go with it.) 

Below is a simple framework that I use with my clients, and with my own content to inject ideas (and fun) into my social media posts, so I know that I’m creating a balanced drip of content that is serving my ideal client - not just myself.

Each letter in the HUGS framework is an idea generator for your content. Think of them as loose categories, where you can begin to sort your posts each week - knowing that you’re...