I recently attended the 2020 Social Media Marketing World event in San Diego, and it was an incredible experience! I have done my best to gather the most helpful information and best takeaways from this epic event for you here. Be sure to leave me a comment and let me know if anything was an aha for you too!
Our first session was by Chris Ducker, virtual CEO and personal branding expert, talking all about "Building a Lasting Legacy with Your Personal Brand."
Here are the biggest takeaways from his session -
Next up were Michael and Amy Port of Heroic Public Speaking. Their session was "Pitching and Presentations." As a speaker, I am always looking to improve my delivery and style of presenting.
The biggest things I learned from them were:
I went to a couple of sessions on the second day that were MEH...I won't share from those in an effort to only bring you the best information…
Next up was Stacy Tuschl, author, speaker, and founder of multiple 7-figure businesses, was another great presentation I definitely wanted to share with you, "Effective Organic Strategies for Local Businesses".
Here are the biggest takeaways from that talk:
Next was Bella Vasta, pet sitter turned business consultant, talking to us about "How to Creatively Engage a Facebook Group". You know I am ALL about that!
Here is what I brought back for you:
The next speaker I was not familiar with before I heard him speak. Tyler Anderson, founder of the agency Casual Fridays, spoke on "How to Turn Your Audience into a Content Army."
If you have a local business, this one is full of helpful info. Here are my takeaways:
Michaela Alexis, someone I've been following for years in the LinkedIn space, has moved to focus completely on LinkedIn pages - a part of the platform that I had all but ignored. I knew they'd made improvements, so I was very interested in what she had to say.
These are the tips I thought would benefit you from that talk:
I almost missed the keynote on the last day, but decided to hustle so I could catch Jasmine Star. She is a photographer and Instagram strategist who talked to us about one of my favorites - Instagram. What an inspiring story, and she is a truly engaging speaker!
Here are the golden nuggets I brought back from Jasmine:
Now this next one was kind of a big deal to me. She was even the catalyst for me attending this show in the first place. I've been following Chalene Johnson since 2007 when I used one of her workout programs to lose some weight after college (yeah Turbojam!) Since those days, she has built a number of very successful businesses, and also teaches marketing. I've learned a lot from this woman!
This is what I gained from listening to Chalene:
Tyler J McCall was my last session for the conference. He is an Instagram expert who had a super positive message with several nuggets of wisdom I'd like to share.
Here they are:
Whew! It was a whirlwind of a trip, and I'm so glad I decided to take the leap and travel across the country to be with my fellow social media addicts. And, I'm even happier I get to bring this information back to you in a concise way, filtering out all the stuff you don't need and bringing you all the things you do!
Have questions about anything in this update? Feel free to post them below. And let me know what stood out to you in my takeaways!
Have you pivoted or refined your business this year? Have you chosen to go forward with that big scary dream and to speak to a totally new ideal client in the process?
What if you could make just a few small tweaks and it could boost your business in the background while you go about your regularly scheduled programming?
I created my Social Media Tune-Up to help your business do just that.
Let's Tune up Your Social Media together!