How to Embrace Social Media (When You Don’t Want To)Apr 15, 2020
Not everybody loves social media. I myself have a love/hate relationship with it – and I teach it for a living! But, when it comes to being an entrepreneur in this day and age, it’s a (really) good idea to have a cohesive social media presence that truly represents who you are and who you help. This is your 24-hour sales engine and you are in charge!
With constant changes on Facebook, Instagram, LinkedIn, and the other platforms, it can feel overwhelming at best and like completely wasted time at worst!
However, it doesn’t have to be a gloom and doom, “it’s just something I have to trudge through” situation. It can be fun, fruitful, and even inspiring if you let it! In today’s post, I’m going to walk you through my best tips to help you embrace the opportunities of social media!
Switch Your Mindset
Let’s try looking at social media as a GET TO, not a HAVE TO. You don’t actually HAVE TO be on social media for your business. You could choose to forgo it, but you’d be missing out on connections and new relationships with your ideal customers who are looking for what you offer, online!
On social media, you GET TO share your knowledge with the world via these platforms. It's time to stop approaching your accounts like you “HAVE TO” login and post something (anything!) Let's reframe the whole idea of posting on social media so that you realize that you have an amazing opportunity to connect in a way that wasn’t possible just a decade ago!
When you embrace social media and switch that mindset, you’ll understand that you GET TO choose your platforms and what works for you. You GET TO share who you are, what you believe in, and why you do what you do. You GET TO help people every day with all that knowledge that is stored up in your head, send them directly to your offers, and fill up your calendar with your ideal people!
Curate your personal and business feeds
Is one of the reasons you aren’t sold on social media because of what other people post there on the personal side? Do you hate the political posts, the whiny “vague-booking” and the duck selfies? I get it, I don’t love that part either…But, you don’t have to allow that into your life!
You can curate what you see in your personal and business feeds. It is ok to hide people’s statuses, to unfollow pages that don’t provide any kind of value to your life, and it’s okay to unfriend someone (no they won’t get a notification.) When you are working to enhance your business or personal development there is no place for negativity.
Take a good look at both your personal and business feeds and review what you follow and interact with. Only follow sources of positivity and value to you and your business and soon social media won’t feel like such a negative place!
Want my hot tip on a way to TURN OFF your Facebook feed on your desktop for maximum productivity? Shoot me a message on Facebook and I'll share my fave tool for this!
Be a source of value and positivity
Now that you know you want to follow only sources of positivity and value, you have to remember to BE a source of those as well! From the moment you enter the world of social media you are visible. What you share has an impact on others, whether it's good or “meh.” A good rule of thumb is not to lead with negative thoughts and opinions - unless you offer a solution - as that doesn’t serve anyone.
Keep your posts, feed and information as positive and value-packed as possible. And remember that things you comment on and share are visible too and reflect on your business as well.
While positivity is key, so is the actual content. Are you sharing posts that are helpful to your followers? Psst...Here's a worksheet that will help you create Content that Connects!
Social media operates on a basis of engagement – if your content is receiving likes, comments and shares, Facebook’s algorithm deems it “engaging” and will show it to more people. Spark a conversation and be ready to respond to every comment!
Be a good follower
While we’re talking about creating conversations, let’s dive into how you can be a good follower. This is social media we’re talking about, so if you want to embrace social media it’s a good idea to be social on the platforms.
Engagement begets engagement. You must give the types of engagement that you want to get.
So, go out there and comment on posts by others with similar audiences to yours. By interacting with them you are letting them know you are there and care about their success. Do them a solid and answer their open-ended questions, as they are looking for engagement too, and want to get the conversations going on their pages. This is a great way to stand out as well since you're taking the time to leave genuine engagement and be of service.
Some ways to kick this off is to respond to Instagram stories, or encourage other entrepreneurs when they go live, as this can be one of the scariest things to do if they never have before (or even if they have). Comment below if you're using Facebook or Instagram live as part of your strategy right now!
Lastly, take the time to leave reviews on Facebook, or recommend people on LinkedIn. Networking with other entrepreneurs who have served you or keep showing up every day is great for business. Help others rise to the top by highlighting the great service you received and they will likely return the favor!
Let go of what doesn’t feel good or isn’t working
You don’t have to be on all platforms and there is nothing wrong with accepting that something isn’t working for you. Simply focus on the social media platforms that seem to click for you and your business, and be willing to let go of the others. By trying to be everywhere, you may be watering down your message.
I must add that it’s not a good idea to build your business entirely on social media platforms. These sites are not owned by you, and their terms could change at any moment. While they’re a fabulous tool for building community, your end goal should always be to get your followers OFF of social media and onto a platform that you own – like your email list or website. This is ensuring that if one of these platforms goes away, you can still contact your most loyal fans. If you're not already doing this and need some guidance on setting up a system for collecting emails, let's chat!
So, focusing on one or two platforms, and using them to build your email list or get people on the phone with you is the way to go!
Learn the platforms
The best way to embrace social media is to learn the ins and outs of the platforms. Half the stress caused by managing social media for your business is not knowing if you are doing it right! Investing some time in understanding the differences and similarities between the platforms, how they work and how best to use them efficiently can alleviate the “I’m not sure what to do” stress of it all!
Once you’ve taken the time to understand the inner workings of the different sites, you can make an educated decision about which ones are worth your time and which ones are not.
If you’re ready to commit to learning social media platforms for your business, I invite you to check out my membership program, The Classroom. My goal is to be your support system as you tackle promoting your business online. In the group, I am your cheerleader, your detective and your social media encyclopedia, providing timely support as you navigate in-the-moment challenges with your accounts. You can do this! You just need accountability and a community of online entrepreneurs to cheer you on! Join us!
Social media is an incredible opportunity to cement your authority in your space. Showing up on a regular basis to support your ideal people and guide them to their next steps is how you're going to be able to grow your business. You can do this. And it's worth the time and energy to jump in and do it right!
Stuck on what to post on social media?
Never run out of ideas again with my Social Media Content That Connects worksheet below!