Early Thoughts on ClubhouseJan 10, 2021
If you have been on social media over the past couple of weeks, you have probably heard mention of Clubhouse, one of the the newest social media apps to hit the scene.
This new audio-based platform allows people to talk in real time, share ideas and information, and connect. The app is currently in its beta stage, which means that it’s being tested and is not available to the general public - but you can get in and start using it via an invite.
The exclusivity is part of what adds to the lure of Clubhouse. While we tend to measure our own social media success through metrics and think that more is better, Clubhouse has adopted the philosophy of “quality over quantity” as it rolls out and allows people to join the platform by invite or application only. This also increases the value of the content that is being delivered on the app and increases the enthusiasm of those using it to really dive in and engage.
Because the app uses connection via voice, it offers a rich opportunity for live socializing with others. It also helps to introduce you to broader audiences, and step a bit outside of your comfort zone as you share your voice and ideas.
One caveat before you keep reading: Clubhouse is only available on the iPhone.
Because Clubhouse is in it’s beta phase, it is currently only available to iPhone users. (We know, not ideal for everyone.) If you do have an iPhone, there are two ways to get onto the app:
- Get an invite: When you join Clubhouse, you will get one invitation that you can send to a friend or colleague using their telephone number. This ensures that the people you’re sending your invitations to are likely to be a close connection. You can ask someone that you know to send you an invite right to your phone.
- If you don’t know anyone who has available invites to give, you can join the waitlist by downloading the Clubhouse app and reserving your username. One of your friends using the app might be notified, and they will have the option to let you in, even without an available invite!
Now that you know more about what Clubhouse is, let’s talk about why you might want to be on it and how it can help your business!
How Can You Use Clubhouse to Benefit Your Business
Users are just beginning to tap into the many possibilities for using Clubhouse to grow their businesses. It’s an entirely new opportunity to share your content and voice with the world, and with your potential clients.
The key is to pinpoint your reasons for using the app - what is it that you want to accomplish? This will help you to maximize the time you spend on it. Here are some ideas to consider.
- Clubhouse can provide you with ongoing (and endless) business education opportunities. It’s like if a Facebook group were a room where all of those people were hanging out together focused on a specific topic. There are speakers delivering these in an interactive workshop style, there are goal-setting and accountability rooms, networking rooms, and just rooms for friendly chats. You get the opportunity to pop your head into any of these rooms and participate as a silent listener or “join the stage” and jump in on the conversation. The topics for business growth and self-development are plentiful and it’s a great way to learn the tools and tricks you need on just about anything in your business.
- Clubhouse can allow you to connect with a broader and more diverse audience. The more active you are on the app, by being a part of the conversations, the more you get a chance to connect with people all over the world with whom you may never have connected before. The voice aspect makes it a very authentic and genuine interaction as people really get to know your voice in a way that other social media platforms (apart from utilizing video, which is typically one-sided) don’t give you.
- This one’s my favorite - Clubhouse can help you to grow your other social media accounts! Another unique quality of Clubhouse is that it does not have an on-app chat feature. To connect with others via chat or direct message, you need to send them an Instagram or Twitter direct message (DM). As people see you being more active on the app, and sharing in conversations, the more people will be interested in following you on Instagram and Twitter too. Remember those Calls-To-Action (CTAs) when you’re speaking to increase visits to your profiles!
These are the big three so far, but it’s important to remember that this is a developing app, and it will continue to get better with time. Other notable benefits are that Clubhouse also has opportunities to build communities, get content ideas and hear perspectives from your target markets, and host virtual events and conversations without having to be on Zoom.
Should Clubhouse be a Part of Your Plan?
That is a question only you can answer! But it is important to evaluate and see whether or not it fits into your goals and aligns with your values. It does also require energy and output, and you need to consider how much time you have to put into the app and how much time you’re willing to devote to using it.
As with any social media platform, the best way to gauge whether it’s a good fit for you or not, is to test it out! (If you have the bandwidth, of course.) And it’s blog posts like this that aim to give you what you need to know so you can start to make that decision for yourself!
Psst...If you got stuck on the “if it fits in your plan” part, because you don’t have a plan yet - I have a workshop for you! Check out my 5 Steps to Simple on-demand workshop and get yourself a roadmap for your social!
And now for some Clubhouse Tips!
- Make sure to maximize your Clubhouse bio. This is your opportunity to add value to others - tell them who you help, and how you can help them! Include contact info and a few relevant hashtags - they’re searchable! You will also want to be sure to connect your Instagram profile to your bio as it’s a great way to grow your Instagram following from those you connect with on the app.
- Set boundaries for yourself. Clubhouse can be addicting, and it can also be easy to get sucked in as it’s the next biggest thing and everyone’s talking about it. Rooms pop up all day long, and it can be easy to fall into that fear of missing out (FOMO!) It’s important to recognize that you are in control. It’s up to you to determine how much time and energy you want to devote to the app alongside everything else in your business.
- Start the conversation yourself! A great way to connect with your potential clients and show authority on Clubhouse is simply to start a room, or co-moderate with someone else on a topic you know and love! Show up and add value, collaborate with others, and have fun!
Have you played around on Clubhouse yet? I would love to hear YOUR best tips and takeaways so far! Find me on Clubhouse @staceyn and DM me on Instagram to let me know you did!
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Never run out of ideas again with my Social Media Content That Connects worksheet below!