We’ve all been there - it's 3 pm, we're sitting at the computer and staring at a blank screen. You want to scream, "I’ve been talking about my business for 1, 5, or even 10 years now, there’s nothing new to say!"
And that feeling is valid. There’s not much that's really new in this world nowadays anyway, am I right?
But the good news is, we can get more mileage from things that we’ve already taken the time to create.
With algorithms, we underestimate how many people are seeing something that we’ve posted on social media. We think, "oh, I've already shared that," when the majority of your people missed it the first time.
For instance, less than 6% of your followers on Facebook pages will see your posts….sad but true - so get it out there more than once!
You should feel free and liberated to re-use content to your heart’s content!
When you are sharing a new blog post or podcast, we can optimize sharing across platforms to get the most out of its debut - so let's start there.
Here’s the ideal strategy for getting the most out of NEW content, beginning with your core content first.
From there, whenever you get stuck, you can do a content treasure hunt in your already existing online presence!
If you're not in the rhythm of creating regular core content yet, you'll want to download my guide on how to plan 30 days of content in 30 minutes!
As we said above, sometimes we just can't think of anything new to say - so let's go back in time to content we've already created and give it a new life! Here are 6 places to look for content you can use again, plus a couple of ideas to get you started!
1. Your website:
2. Your blog:
3. Facebook Lives or other videos that you’ve posted:
4. Instagram posts
5. Podcast episodes - your own, or ones where you’ve been the guest:
6. Existing Emails that you’ve sent to your list:
So, did you find any gems that you can repurpose in a new way? Tell me about them in the comments!