You get back what you put out into the world.
I was talking about this with my 9 year old son recently - perhaps influenced by the latest James Wedmore podcast with Brandon Lucero. We had a great discussion about how when the boys are mopey, it can make me feel mopey. When they’re happy (usually) mommy’s happy.
In business, on social media, when speaking in public - this is also true. As an authority in your space, you are the thermometer for the "room," or the online platform that they’re choosing to interact with you on.
If you put out negativity, boring or doomsday content, you’re going to get negativity, and/or simply hear crickets (ie no response) back! If you put out positive, value driven content - people are going to have a positive reaction - and keep coming back!
Taking another step deeper into this, if you want engagement on your social media, you've got to give engagement. What is engagement? Simply likes, comments, shares and saves on your social media content. This is what tells the Facebook and Instagram algorithms to keep pushing out your content - with this type of interaction, you're proving to these platforms that your stuff is worth seeing!
So, how do we love on our online audience? Let me count the ways! (Ok, so there’s ten here, but I could probably think of 8 million…)
As I said, there are a million other ways to do this. But this list should get you off to a great start!
Please let me know if you start doing this, and what happens as a result - and, please share your ideas with me in the comments, I love to hear from you!
Have you pivoted or refined your business this year? Have you chosen to go forward with that big scary dream and to speak to a totally new ideal client in the process?
What if you could make just a few small tweaks and it could boost your business in the background while you go about your regularly scheduled programming?
I created my Social Media Tune-Up to help your business do just that.
Let's Tune up Your Social Media together!