Ever feel like your social media posts are not quite landing? You post regularly, but the likes, comments and shares just aren't coming. 

What's missing? Connection.

Your social media is not about you. It’s about your followers! If they’re not feeling it, then they’re not going to stick around, and we’re posting to an empty room.  

So how do you create that connection? You serve your ideal followers - give them what they need, in that moment! 

In short, you give them virtual HUGS. (Seriously...go with it.) 

Below is a simple framework that I use with my clients, and with my own content to inject ideas (and fun) into my social media posts, so I know that I’m creating a balanced drip of content that is serving my ideal client - not just myself.

Each letter in the HUGS framework is an idea generator for your content. Think of them as loose categories, where you can begin to sort your posts each week - knowing that you’re...

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An objection I see a lot when it comes to social media for business is “I don’t have time.”And, “I’d love to post more consistently, but there aren’t enough hours in the day!”

They’re running 16 different directions just to keep their business going smoothly, and they can’t imagine spending MORE time on social media.

Boy, do I get that! I have two small kids, and time is something that always seems to magically evaporate! 

Have you said this too? Between the daily to-dos of running a business, it’s no...

Not everybody loves social media. I myself have a love/hate relationship with it – and I teach it for a living! But, when it comes to being an entrepreneur in this day and age, it’s a (really) good idea to have a cohesive social media presence that truly represents who you are and who you help. This is your 24-hour sales engine and you are in charge! 

With constant changes on Facebook, Instagram, LinkedIn, and the other platforms, it can feel overwhelming at best and like completely wasted time at worst!

However, it doesn’t have to be a gloom and doom, “it’s just something I have to trudge through” situation. It can be fun, fruitful, and even inspiring if you let it! In today’s post, I’m going to walk you through my best tips to help you embrace the opportunities of social media!

Switch Your Mindset

Let’s try looking at social media as a GET TO, not a HAVE TO. You don’t actually HAVE TO be on social media for your...

Have you ever wanted to post a certain picture on Instagram or Facebook, but you just can’t seem to find it? Most of us take photos daily and it can be tricky to organize the chaos of hundreds of pictures. Here are some tips to help you manage your photos, so you’ll have more time for making shareable content that engages your audience.

Know where your photos are

This is the foundation of posting consistently to social media. Not having your digital organization act together is enough to deter anyone from even trying. It is so disheartening to sit down to your computer with the intent of posting a week’s worth of content, only to spend your allotted time searching your crowded desktop-or worse, that bursting-at-the-seams downloads folder! The solution is to have a system for saving your images when you first create them! 

This is where Dropbox comes in. Another one, of course, is Google Drive-I don’t care which one you use, but your life will be easier...

I recently attended the 2020 Social Media Marketing World event in San Diego, and it was an incredible experience! I have done my best to gather the most helpful information and best takeaways from this epic event for you here. Be sure to leave me a comment and let me know if anything was an aha for you too! 

Our first session was by Chris Ducker, virtual CEO and personal branding expert, talking all about "Building a Lasting Legacy with Your Personal Brand."

Here are the biggest takeaways from his session - 

1. You have a personal brand, whether you like it or not. In this day and age, we must build our personal brands with social media.
2. People connect with people. 
3. Become somebody’s favorite … (insert your product/service here)
4. You must listen to your people. Create content that will help them, including your personal stories.

Next up were Michael and Amy Port of Heroic Public Speaking. Their session was "Pitching and Presentations." As...

You get back what you put out into the world.

I was talking about this with my 9 year old son recently - perhaps influenced by the latest James Wedmore podcast with Brandon Lucero. We had a great discussion about how when the boys are mopey, it can make me feel mopey. When they’re happy (usually) mommy’s happy. 

In business, on social media, when speaking in public - this is also true. As an authority in your space, you are the thermometer for the "room," or the online platform that they’re choosing to interact with you on.

If you put out negativity, boring or doomsday content, you’re going to get negativity, and/or simply hear crickets (ie no response) back! If you put out positive, value driven content - people are going to have a positive reaction - and keep coming back!

Taking another step deeper into this, if you want engagement on your social media, you've got to give engagement. What is engagement? Simply likes, comments, shares and saves...

Did you ever see the hashtag video with Jimmy Fallon and Justin Timberlake? (If you haven’t seen it, watch it here.) In the video from the Late Night Show, the guys were hilariously poking fun at the over-use of hashtags, but I’m here to tell you that hashtags are actually a very useful tool in your social media toolbox.

In today's post, I’ll go over what hashtags are exactly, and how to go about using them on social media.

A hashtag is simply the pound sign (#) followed by a keyword or phrase, no spaces. Like #greensmoothies or #farmersmarkets. They are used as a way to label or organize your posts into categories of interest to make them easier for people to find on each platform. 

Staying with the food theme, let's say I wanted to make a smoothie. I might hop over to Pinterest or Instagram to search #smoothierecipes. This would return to me a never-ending result of all the posts tagged with #smoothierecipes. If you're a blogger who blogs about smoothies -...

I’m as much of a self development junkie as the next hopeful entrepreneur - especially on the first day of a new year. It feels like a big ole blank slate, just waiting to be highlighted and calendared and sticky noted into perfection! 

THIS is MY year. THIS is when it all changes. When I finally implement all the things, and consistently perform them the RIGHT way.

But, that’s a lot of pressure to put on yourself, right?

What if instead of New Year, NEW You, we went with New Year - MORE you. Sharing more of what makes you special. Letting people in, and showing them that they’re not alone. Being open and honest about our journey, with the intent of helping others move forward in theirs.

You can help them, because you WERE them. More often than not, your ideal client is a mini you - who you were before you discovered the solution to what you were struggling with 3 years ago. That’s why you’re such a good fit for them!

If we stop worrying about...